Hermosa Beach Mural's Project
Making a Positive Impact One Wall at a Time
Chuck Sheldon- a longtime Hermosa Beach resident and former mayor- founded the Murals Project in late 2009 after he and a group of friends toured the murals of Santa Paula and 29 Palms in California.
Chuck was inspired. He realized that murals can beatify a downtown business corridor, attract tourists which positively impacts the local economy and capture Hermosa’s rich and eclectic historical events that otherwise might be lost.
Chuck gathered some close friends and neighbors, formed The Hermosa Beach Murals Project (HBMP), a non-profit corporation, and began planning Hermosa's first mural.
The goal of the Hermosa Murals Project was to dedicate 10 murals in 10 years to Hermosa Beach's downtown area. The non-profit organization raises money through the sale of giclees, donations, and memberships to pay for the artist, the prep work and installation of the murals. They accomplished this goal in 2020 with the installation of their final (and largest) mural.
The Mural's Project as of 2021 has merged with the Hermosa Beach Historical Society now that they have completed their goal of 10 murals in 10 years. We would like to thank everyone who served on their board including Steve Izant, Pete Hoffman, Mike Flaherty, John Horger, Chuck Sheldon, Gina DeRosa, George Schmeltzer, and Maureen Ferguson Lewis.
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Thank You to Our Mural Sponsors:
Baker, Burton & Lundy
Cal Ripken, Sr. Foundation
Easy Reader News
Gina L.DeRosa, CPA, CFP
LA County FD Lifeguards
Lane Design + Build
Nick Phillips Properties Group
South Bay Aviation
Strand Brewing Company
Beach & Beverly
John & Patsy Brierley
Hammitt, Los Angeles
Hermosa Beach Fish Shop
Kim D. West Photography
Mobil Animal Hospital
Pacific Coast Gallery
Paradise Handcrafted Ice Cream
PCH Skate Camps
Playa Hermosa Fish & Oyster Co.
Andre & Seena Sharp
Chuck & Missy Sheldon
Surf City Theatre Company
Why Murals Are Important
By curating themes, commissioning local artists and actively fundraising, the Mural's Project aimed to bring stunning murals to life.
Murals become landmarks in the community. They are a reason to visit Hermosa Beach which brings economic benefits to the city. Through visual storytelling, murals are public art in the best sense, because they are actually created in public, with the community looking on. Good public art defines the cultural identity of the community. It says, this is who we are or, this is what we think, this is where we came from, this is what we want. And it says these things in a way that everybody can understand and enjoy. Murals educate both kids and adults. Murals allow us to present Hermosa's rich and eclectic culture with our visitors so that they can experience the "best little beach town "located by the Pacific Ocean.
In the Press
Daily Breeze, 2020- Mural #10 Theme Reveal
Daily Breeze, 2019 - Beatnik Alley Mural
Daily Breeze, 2019 - Mural #9 Theme Reveal
Easy Reader, 2018 - Punk & Skate Mural
Easy Reader, 2017 - Lifeguard Mural
Daily Breeze, 2016 - Volleyball Mural